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Consumer Behavior notes (1st edition)

Michael G. Solomon - ISBN: 9781292153100

View all 17 notes for Consumer Behavior, written by Michael G. Solomon. All Consumer Behavior notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Consumer Behavior summary or other study material that matches your study style perfectly, and studying will be a breeze.

Best selling Consumer Behavior notes

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Summary (Entire Course): CM2062 Consumer Behaviour & Marketing Action
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A full summary of the course CM2062 Consumer Behaviour & Marketing Action, including all chapters required for reading from Solomon (2017), articles and all lecture notes (examples included).

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  • Summary
  •  • 73 pages • 
  • by bahoang • 
  • uploaded  28-01-2019
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Practice Exam Consumer Behavior, by Solomon and Michael R. CH1 - 8.
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This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.

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  • Exam (elaborations)
  •  • 8 pages • 
  • by Geoffreyvdvet • 
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IBCOM YEAR II / III - [LITERATURE] Consumer Behaviour and Marketing Action (cm2072)
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Summary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: Buying, Having and Being' (12th edition), and all the articles from the authors: Dijksterhuis et al., Huizenga et al., Lammers, Holland et al., Till et al., Greenwald et al., Schlachter & Rolf, Rambaran et al., Siero & Doosje, Aghakhani &...

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  • Summary
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Consument en Marketing Tussentoets 1 22-2-18
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Deze samenvatting is geschreven voor het vak Consument en Marketing (voorheen Marketing 2). Het is een samenvatting voor de eerste tussentoets (22-2-18). De hoofdstukken 2 - 6, 8 uit het boek worden behandeld.

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  • Summary
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  • by thomas_dreessen • 
  • uploaded  21-02-2018
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Summary Consumer Behavior CH1,4,5,6,7,8,9,10. By Solomon & Michael R.
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This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!

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  • Summary
  •  • 24 pages • 
  • by Geoffreyvdvet • 
  • uploaded  15-01-2019
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Summary Consumer Behavior CH1,4,5,6,7,8,9,10. By Solomon & Michael R.
(0)
$6.66
1x  sold

This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!

i See more info x
  • Summary
  •  • 24 pages • 
  • by Geoffreyvdvet • 
  • uploaded  15-01-2019
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i x
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IBCOM YEAR II / III - [LECTURES] Consumer Behaviour and Marketing Action (cm2072)
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Notes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Decision Making, Motivation and Involvement, Perception, Learning and Memory, Attitudes, Persuasion, Other perspectives on Consumer Behaviour

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  • Class notes
  •  • 33 pages • 
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  • uploaded  30-04-2021
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Class notes Introduction to Consumer Behaviour (EDB20203) Consumer Behavior
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This is a lecture notes for the first topic of Consumer Behaviour subject. Students will find infographic to summarise the points. There are also QR that link to relevant YouTube video to strengthen the points.

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  • Class notes
  •  • 5 pages • 
  • by shahrin • 
  • uploaded  07-08-2021
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Do you have documents that match this book? Sell them and earn money with your knowledge!

Newest Consumer Behavior summaries

document-image
Summary (Entire Course): CM2062 Consumer Behaviour & Marketing Action
(3)
$7.22
15x  sold

A full summary of the course CM2062 Consumer Behaviour & Marketing Action, including all chapters required for reading from Solomon (2017), articles and all lecture notes (examples included).

i See more info x
  • Summary
  •  • 73 pages • 
  • by bahoang • 
  • uploaded  28-01-2019
Quick View
i x
document-image
IBCOM YEAR II / III - [LITERATURE] Consumer Behaviour and Marketing Action (cm2072)
(0)
$7.84
2x  sold

Summary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: Buying, Having and Being' (12th edition), and all the articles from the authors: Dijksterhuis et al., Huizenga et al., Lammers, Holland et al., Till et al., Greenwald et al., Schlachter & Rolf, Rambaran et al., Siero & Doosje, Aghakhani &...

i See more info x
  • Summary
  •  • 81 pages • 
  • by gycc • 
  • uploaded  28-04-2021
Quick View
i x
document-image
IBCOM YEAR II / III - [LECTURES] Consumer Behaviour and Marketing Action (cm2072)
(0)
$4.99
1x  sold

Notes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Decision Making, Motivation and Involvement, Perception, Learning and Memory, Attitudes, Persuasion, Other perspectives on Consumer Behaviour

i See more info x
  • Class notes
  •  • 33 pages • 
  • by gycc • 
  • uploaded  30-04-2021
Quick View
i x
document-image
Class notes Introduction to Consumer Behaviour (EDB20203) Consumer Behavior
(0)
$2.99
1x  sold

This is a lecture notes for the first topic of Consumer Behaviour subject. Students will find infographic to summarise the points. There are also QR that link to relevant YouTube video to strengthen the points.

i See more info x
  • Class notes
  •  • 5 pages • 
  • by shahrin • 
  • uploaded  07-08-2021
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i x
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perception, sensory marketing
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$7.49

In this chapter, we cover about how marketers can influence consumer positive perception towards the brand. We also will cover on sensory marketing - influencing consumers senses through stimuli, and also on semiotic symbols. This note is accompanied with sample poster ads, and QR code that link you to YouTube video so you can better understand the topic.

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  • Summary
  •  • 10 pages • 
  • by shahrin • 
  • uploaded  10-09-2021
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i x
document-image
Practice Exam Consumer Behavior, by Solomon and Michael R. CH1 - 8.
(0)
$4.44

This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.

i See more info x
  • Exam (elaborations)
  •  • 8 pages • 
  • by Geoffreyvdvet • 
  • uploaded  15-01-2019
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i x
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Maximize Your Exam Performance with the Reliable [Consumer Behavior, 8E,solomon] Test Bank
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Searching for a valuable study resource to ace your exams? Look no further than our meticulously crafted [Consumer Behavior, 8E,solomon] Test Bank. Designed to complement your learning journey, our test bank offers a comprehensive set of questions that mirror the complexity and depth of the actual exams. With our [Consumer Behavior, 8E,solomon] Test Bank, you can maximize your study time and enhance your performance. Don't miss out on this opportunity to excel in your studies – order now and ...

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  • Exam (elaborations)
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