Consumer Culture Theory notes

This report is based on the adoption process of the Harischandra string hopper flour by the Harischandra Mills PLC. Harischandra Mills PLC has started in 1943 as a single proprietor business with an initial capital of 25000.00 LKR on a land area of 20 perches in Matara. Company manufactures milling of rice, Kurakkan and other grains. In 1952, business has expanded for another several varieties of products including manufacturing of coconut oil. Company joined to Sri Lanka stock exchange in 1983 ...