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Newest Essentials of Marketing summaries
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Marketing Principles Summary
- Summary • 17 pages • 2017
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Everything you need to know for Marketing Principles (if you are an ICM student of course) It helped me pass!
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Marketing Principles (Definitions)
- Summary • 6 pages • 2017
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These are all the definitions that you need to know for the Marketing Principles exam!
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Essentials of Marketing and Powerpoint slides
- Summary • 27 pages • 2017
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This contains all information of the book 'Essentials of Marketing', chapter 1-12 plus vital information from the Powerpoint slides paired with the subject. Basically, if you study this summary, you're good to go.
Edit: I was graded an 8.2 for this exam using this summary!
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Essentials of Marketing
- Summary • 49 pages • 2015
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Summary of "Essentials of Marketing" 
All chapters except chapter 4,5 & 12. 
So chapters 1,2,3,6,7,8,9,10 & 11.
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Micro business Environment Marketing
- Summary • 6 pages • 2015
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summary essentials of marketing book- lectures period 1 a