Marketing Research notes

This report explains the marketing plan of new business service for launching a book shop to provide a facility to the customers by putting covers to the school books. This service is my own concept & my creation. It introduced to the market with a great help for students. I have conducted Marketing environment, Market segmentation, pricing strategy for service, Distribution channel for service, Promotional activities, Marketing Mix for my business etc.

This report explains the marketing plan of new business service for launching a book shop to provide a facility to the customers by putting covers to the school books. This service is my own concept & my creation. It introduced to the market with a great help for students. I have conducted Marketing environment, Market segmentation, pricing strategy for service, Distribution channel for service, Promotional activities, Marketing Mix for my business etc.