Summary
Samenvatting Marketingcommunicatie
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Dit is een samenvatting van alle belangrijke aspecten van het boek marketingcommunicatiestrategie.
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Available practice questions
Marketingcommunicatiestrategie flashcards 1e serie
Flashcards
42 Flashcards
$3.30
16 sales
Flashcards
42 Flashcards
$3.30
16 sales
Some examples from this set of practice questions
1.
Welke P's zijn er?
Answer: prijs, plaats, product, promotie
2.
de 4 R-en
Answer: reputatie, ruil, (door 4ps), relaties, rendement
3.
Augmentend product
Answer: de extra service bij de core product. niet tastbaar. garantie, customer service, after sales
4.
core product
Answer: waar het voor je bedrijf allemaal om draait. V.b. Auto
5.
Actual product
Answer: Alles wat rondom je core product zit dat wel tastbaar is. V.B. van Auto (Volkswagen): spiegels, Volkswagen Polo, winkel, Volkswagen UP
6.
Onderdelen marketingplan
Answer: titelpagina samenvatting inhoudsopgave inleiding situatie & SWOT ondernemingsstrategie strategische opties marketingdoelstellingen marketingstrategieën marketingprogrammas implementatie, budgetten en bijsturing Bijlagen
7.
DESTEP staat voor:
Answer: Demografie Economie Sociaal-Cultureel Technologie Ecologisch Politiek
8.
SWOT staat voor:
Answer: Strength Weakness Oppurtunities Threats
9.
in welke 3 stappen bepaal je een marketingstrategie?
Answer: 1. het segmenteren van de markt 2. het bepalen van de doelgroep 3 het positioneren
10.
namen van de adoptiefase, van vroeg naar laat
Answer: Innovators Early adopters Early majority Late majority Laggards
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