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By: josephinedv • 1 year ago
Some examples from this set of practice questions
1.
what is an attitude?
Answer: An overall evaluation of an object that is based on cognitive affective and behavioral information
2.
convergent approach
Answer: characteristics of the message source, recipient and the persuasiveness of the message would determine the likelihood of the attitude change.
3.
divergent approach
Answer: Festinger (cognitive dissonance theory)
4.
attitude functions
Answer: 1. serve as energy saving devices that make judgments easier and faster. 2. express values, protect, identify people we like.
5.
Theory of reasoned action
Answer: predicts deliberative and thoughtful behavior from attitudes
6.
Elaboration likelihood model
Answer: central route: attention is needed Peripheral route: less thoutht 1. its prediction that people’s primary aim is to attain an accurate or correct attitude 2. that persuasion variables can act as arguments, cues, or factors that affect the nature and amount of elaboration of a persuasive message
7.
Heuristic-systematic model
Answer: predicts that people will be more likely to utilize simple persuasive cues when motivation and ability to process message are low
8.
strong attitudes are:
Answer: 1. persistent over time 2. resistant to change 3. can influence information processing 4. likely to predict behavior
9.
Direct (explicit) measured of attitudes
Answer: - Explicit - Requires conscious attention - Awareness Are often valid examples: thurstone EAI, Likert scale, semantic differential approach
10.
Indirect (implicit) measures of attitudes
Answer: • Implicit • Does not require conscious attention • Unaware Are consitent over time examples: evaluative priming, IAT, GSR, Pupilarry dilation, EMG, ERP\'s, fMRI
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