Summary
Samenvatting book Services Marketing
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Summary Services Marketing - Integrating Customer Focus Across the Firm. Written by Alan Wilson, Valarie A. Zeithalm, Mary Jo Bitner & Dwayne D. Gremler. Second European Edition. McGraw-Hill Higher Education Chapter 1, 2, 3, 4, 5, 6, 7, 8, 11, 12, 14, 15, 16, 17, 18
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