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International Marketing Strategy, Summary H1-H12 $3.88   Add to cart

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International Marketing Strategy, Summary H1-H12

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HIGH FIGURES CHECKED with this clear and comprehensive summary of the entire book! You do not have to purchase the book, all important material is in this summary! Including all useful IMAGES (models) from the book & LEARNING OBJECTS per chapter & useful short summaries at the end of each chapter! ...

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  • September 18, 2016
  • October 13, 2016
  • 62
  • 2015/2016
  • Summary

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Available practice questions

Flashcards 36 Flashcards
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Some examples from this set of practice questions

1.

What is the definition of International Marketing?

Answer: Involves the firm in establishing manufacturing/processing facilities around the world and coordinating marketing strategies across the globe.

2.

What is the key difference between domestic marketing and marketing on a international scale?

Answer: The multidimensionality and complexity of the many foreign country markets a company may operate in. An international manager needs a knowledge and awareness of these complexities and the implications they have for international marketing management.

3.

Where does SLEPTS stand for?

Answer: S = Social L = Legal E = Economic P = Political T = Technological S = Sustainable

4.

The international planning process must allow the company to answer three questions:

Answer: 1. Where is the company now? 2. Where does it want to go? 3. How might it get there?

5.

Companies go through the major evolutionary stages of planning:

Answer: ‐ The unplanned stage: In its early stages, the company is preoccupied with finding new export customers and money to finance its activities. Business is often very unpredictable. ‐ The budgeting stage: as a business develops, a system for annual budgeting of sales, costs and cashflow is devised, because of pressure from external stakeholders (banks). ‐ Annual business planning: companies begin to adopt a more formalized annual approach to planning. One of three approaches to the process of planning, emerge at this stage: • Top-down planning • Bottom-up planning • Goals down, plans up

6.

Aspects of international marketing planning:

Answer: ‐ Shareholders expections ‐ Situation analysis ‐ Resources and capabilities ‐ Corporate aims and objectives ‐ Marketing strategies ‐ Implentation of the plan ‐ Control and feedback

7.

Where does WTO stand for?

Answer: World Trade Organization

8.

Where does IMF stand for?

Answer: International Monetary Fund.

9.

Where does IBRD stand for?

Answer: International Bank for Reconstruction and Development (IBRD) = World Bank. IBRD: a vital source of financial and technical assistance to developing countries around the world.

10.

Where does IDA stands for?

Answer: IDA = International Development Association: part of World Bank -> helps world’s poorest countries.

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