Summary
Summary Marketing: Marketing Management - Kotler & Keller (15th edition)
- Course
- Institution
A very comprehensive summary of Kotler & Keller's Marketing Management Book (15th Edition) for Marketing. The order of the chapters is based on the order in which they were taught during the course. Chapters included: 1,3,4,7,11,12,13,5,8,2,6,14,10 (EXAMINATION DECEMBER 2016: CHAPTER 14 IS NOT RELE...
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