Summary
Samenvatting Marketing for Hospitality and Tourism 1
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Samenvatting van het boek Marketing for Hospitality and Tourism 1 (Engelstalig) Bevat: marketing proces, marketing concepts, types of marketing, 6ps, characterics of a service, buyer behavior, influences and decision process, marketing steps, positioning, perceptual mappig,USP, ESP, UBR, product t...
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