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By: bgraatsma • 5 year ago
By: luke_aalderink • 6 year ago
Money is being asked for a few terms, this is not a summary
By: BobHoek1 • 7 year ago
super cunt this goes to h11. You can not put it there talking about t whole book is like that is not the case. fuck wants money back mn
By: luukvonk • 8 year ago
By: Onne • 8 year ago
very clearly written and easy to read
By: seanvb • 9 year ago
Many spelling mistakes, confusing and does not read easy way.
By: grapjasper • 9 year ago
Could there spelling mistakes in it. Was written primarily for personal use. But does not read easy way? It is though not a novel ;-) It's very to-the-point descriptions of different concepts that are discussed. Exactly as you can see in the preview ...
By: danicho • 9 year ago
Clearly written that good examples to be formulated for each concept.
Some examples from this set of practice questions
1.
Encoderen
Answer: Zender zet boodschap om in een duidelijke gedachte zodat het helder is voor ontvanger
2.
Decoderen
Answer: Ontvanger zet het boodschap om in een duidelijke gedachte zodat het helder is voor hem
3.
Welke factoren zijn van invloed op het communicatiemodel ?
Answer: Ruis Situatie Redunantie Non verbale communicatie
4.
Interpersoonlijke communicatie is..
Answer: het directe contact tussen mensen
5.
Massacommunicatie is..
Answer: Voor iedereen toegankelijke informatie
6.
Vormen van massacommunicatie
Answer: 1. Stimulans responsetheorie Ontvangers accepteren klakkeloos wat de zender hun voorschotelt. 2. Two step flow Belangrijke mensen spelen grote rol om het publiek te beinvloeden 3. Agendasetting Men selecteert bewust informatie uit maar alleen de informatie die ze van media krijgen 4. Uses and gratifications Men selecteert wat ze willen zien en geloven
7.
Concerncommunicatie is..
Answer: Een organisatie ontwikkelt allerlei activiteiten om het gewenste imago bij haar doelgroep te realiseren
8.
Vier functies van het concerncommunicatie
Answer: 1. Organiseren algemene communicatie 2. Afstemmen concerncommunicatie en marketingcommunicatie 3. Bepalen van de inhoudelijke rode draad 4. Vaststellen visuele identiteit
9.
Corporate identitymix
Answer: 1. Persoonlijkheid 2. Gedrag 3. Communicatie 4. Symboliek
10.
Identiteitsvormen
Answer: 1. Branded identiteit 2. Endorsed identiteit 3. Monolithische identiteit
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