Summary Pearson A-Level Business Unit 1 - Marketing and People - 1.1 Meeting Customer Needs
This is a summary of section 1.1 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: The Market, Market Research, and Market Positioning. Each section has a table of key terms with their definitions and a table of key equations if relevant. Following that is the key information needed for each topic, including diagrams when helpful.