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Develop a marketing strategy and plan using appropriate template including summary and conclusion.

this assignment, utilize the information from the previous weeks in the course. Develop a marketing strategy and plan based on the opportunity you identified earlier. As you develop the plan, keep in mind that in addition to innovation in ideas, processes and products innovation are needed in communication with the market. You should review the trends that are now referred as Web 4.0. To complete this assignment review the outline of a marketing plan found @ what is included in each of the sections of a marketing plan. Support your paper with a minimum of four (4) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Length: 10-12 pages not including title page and references Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Upload your assignment using the Upload Assignment button below. Signature Assignment Rubric The following is the criteria that will be used to grade your signature assignment. Criteria Content (15 points) Points 1 Develop a marketing strategy and plan using appropriate template including summary and conclusion. 5 2 Included all required analysis (e.g. situation, customer, competitor, SWOT) 5 3 Included market segmentation and marketing strategies. 5 Organization (5 points) 1 Organized and presented in a clear manner. Included a minimum of four scholarly references published in the last five years, with appropriate APA formatting applied to citations and paraphrasing. 5 Total 20 Learning Outcomes 4.0 Create

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