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Marketing Stratégique
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Marketing stratégique bref mémento
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Flashcards
4 Flashcards
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Some examples from this set of practice questions
1.
Les bases du marketing stratégique ?
Answer: Le marketing, c’est l’ensemble des processus mis en œuvre par une organisation pour comprendre et influencer ( en fonction de ses objectifs) les conditions d’échange entre elle-même et les autres entités, groupes ou organisations. MIX MARKETING ( Les 4 P ) Prix : Produit : Place : Promotion : Lors d’un achat, le consommateur se réfère aux valeurs d’usage du produit. A savoir : Ce qu’il sait faire et ses performances. Dans un 2e temps, les valeurs d’estime. ( Hédonistes cad personnelles et celles Reflet ou miroir) Rôle du marketing : créer une valeur économique pour l’entreprise en créant de la valeur pour le client
2.
DECISIONS MARKETING ?
Answer: C’est un processus qui définit, développe et délivre de la valeur auprès d’une clientèle donnée : Analyse -Enoncé de valeur – Prix – Accès – Après-Vente
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