HSA 305 Week 2 Quiz 1 / HSA305 Quiz 1 (Latest): Strayer University : Health Services Marketing ( Verified Answers by GOLD rated Expert, Download to Score A) - €6,40   In winkelwagen

Tentamen (uitwerkingen)

HSA 305 Week 2 Quiz 1 / HSA305 Quiz 1 (Latest): Strayer University : Health Services Marketing ( Verified Answers by GOLD rated Expert, Download to Score A)

HSA 305 Quiz 1 week 2. Course Health Services Marketing Test Quiz 1 Started 4/2/19 12:01 AM Submitted 4/2/19 12:57 AM Due Date 4/4/18 9:00 AM Status Completed Attempt Score 120 out of 120 points Time Elapsed 55 minutes out of 2 hours • Question 1 4 out of 4 points A hospital that encourages customers to perceive it as having the best patient services is demonstrating: Selected Answer: positioning. Correct Answer: positioning. • Question 2 4 out of 4 points In addition to orchestrating marketing activities, the Vice-President of marketing: Selected Answer: sits with other hospital officers to set policy. Correct Answer: sits with other hospital officers to set policy. • Question 3 4 out of 4 points Designing messages, choosing media and evaluating outcomes of marketing efforts are aspects of which marketing skill? Selected Answer: Advertising. Correct Answer: Advertising. • Question 4 4 out of 4 points In the CCDV (create, communicate and deliver value) formulation, communicating value is related to which element(s) of the marketing mix? Selected Answer: Promoting products and services. Correct Answer: Promoting products and services. • Question 5 4 out of 4 points In the CCDV (create, communicate and deliver value) formulation, creating value is related to which element(s) of the marketing mix? Selected Answer: Developing an excellent product with an appropriate price. Correct Answer: Developing an excellent product with an appropriate price. • Question 6 4 out of 4 points The best person to generate good news about the hospital and defend it against bad news is the: Selected Answer: public relations person. Correct Answer: public relations person. • Question 7 4 out of 4 points A person who presents medical information from the Internet to a physician is an example of today’s: Selected Answer: consumer as producer. Correct Answer: consumer as producer. • Question 8 4 out of 4 points Value is the fundamental concept underlying modern marketing and must be perceived as such by: Selected Answer: the customer. Correct Answer: the customer. • Question 9 4 out of 4 points The use of incentives to stimulate trial or purchase of a product or services is which marketing skill? Selected Answer: Sales promotion. Correct Answer: Sales promotion. • Question 10 4 out of 4 points Marketing research is a skill that uses secondary data, which comes from: Selected Answer: existing sources. Correct Answer: existing sources. • Question 11 4 out of 4 points The purpose of the “modern marketer” begins with: Selected Answer: the consumer. Correct Answer: the consumer. • Question 12 4 out of 4 points What does the marketing skill of distribution require? Selected Answer: The ability to choose places where products/services will be readily available to customers. Correct Answer: The ability to choose places where products/services will be readily available to customers. • Question 13 4 out of 4 points What is the first marketing question a health care organization must ask? Selected Answer: Who is potentially interested in our products or services? Correct Answer: Who is potentially interested in our products or services? • Question 14 4 out of 4 points What are the functions of a marketer on a product design team? Selected Answer: Supply data about customer preferences and perform product testing. Correct Answer: Supply data about customer preferences and perform product testing. • Question 15 4 out of 4 points “Determine the 4Ps” is which step in a robust model of marketing strategy? Selected Answer: Last. Correct Answer: Last. • Question 16 4 out of 4 points What characteristic usually forms a first impression about a facility? Selected Answer: Amenities Correct Answer: Amenities • Question 17 4 out of 4 points Physical activity levels, tobacco use and obesity are examples of: Selected Answer: leading indicators used to reflect major health concerns. Correct Answer: leading indicators used to reflect major health concerns. • Question 18 4 out of 4 points Roads to get to needy populations and information systems that log medical records are examples of: Selected Answer: infrastructure. Correct Answer: infrastructure. • Question 19 4 out of 4 points What is cost shifting in relation to the pricing of health care products and services? Selected Answer: Subsidizing one product to offset losses realized by another. Correct Answer: Subsidizing one product to offset losses realized by another. • Question 20 4 out of 4 points Amenities, service and technical components comprise which dimension of health care? Selected Answer: Quality. Correct Answer: Quality. • Question 21 4 out of 4 points The trade-off analysis model used in the health care industry states that a successful company: Selected Answer: can choose to be excellent in one of three areas, but not all three. Correct Answer: can choose to be excellent in one of three areas, but not all three. • Question 22 4 out of 4 points In a decentralized health care system, where does most of the power to make decisions about payment for products or services reside? Selected Answer: The state or regional government. Correct Answer: The state or regional government. • Question 23 4 out of 4 points What economic model of a health care system favors private insurance? Selected Answer: Market maximized. Correct Answer: Market maximized. • Question 24 4 out of 4 points Strategy considers ways of handling major issues that must be dealt with now or in the future by providing a framework for making: Selected Answer: short term decisions within the context of long-term goals. Correct Answer: short term decisions within the context of long-term goals. • Question 25 4 out of 4 points What is defined as the actual payment? Selected Answer: Cost. Correct Answer: Cost. • Question 26 4 out of 4 points What is the preferred World Health Organization (WHO) definition of health? Selected Answer: The state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. Correct Answer: The state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. • Question 27 4 out of 4 points Pharmaceutical companies are part of which set of stakeholders? Selected Answer: Private sector. Correct Answer: Private sector. • Question 28 4 out of 4 points A state law mandating that health insurance companies offer certain benefits to members is an example of what influence on benefits coverage? Selected Answer: Political. Correct Answer: Political. • Question 29 4 out of 4 points All parties that have an interest in the funding, development, delivery and receipt of health care services are called: Selected Answer: stakeholders. Correct Answer: stakeholders. • Question 30 4 out of 4 points The level of service, use of medical technology and the site of service are aspects of the: Selected Answer: intensity of service. Correct Answer: intensity of service.

Voorbeeld 1 van de 9  pagina's

avatar-seller
bestanswer

Ook beschikbaar in bundel (2)

HSA 305 Quiz 1, HSA 305 Quiz 2, HSA 305 Quiz 3, HSA 305 Quiz 4, HSA 305 Quiz 5, HSA 305 Quiz 6, HSA 305 Quiz 7, HSA 305 Quiz 8, HSA 305 Quiz 9, HSA 305 Quiz 10 (Latest): Strayer University : Health Services Marketing ( 100% Correct Answers )

€ 64,02   € 50,85 10 items
  • 1. Tentamen (uitwerkingen) - Hsa 305 week 2 quiz 1 / hsa305 quiz 1 (latest): strayer university : health service...
  • 2. Tentamen (uitwerkingen) - Hsa 305 week 3 quiz 2 / hsa305 quiz 2 (latest): strayer university : health service...
  • 3. Tentamen (uitwerkingen) - Hsa 305 week 4 quiz 3 / hsa305 quiz 3 (latest): strayer university : health service...
  • 4. Tentamen (uitwerkingen) - Hsa 305 week 5 quiz 4 / hsa305 quiz 4 (latest): strayer university : health service...
  • 5. Tentamen (uitwerkingen) - Hsa 305 week 6 quiz 5 / hsa305 quiz 5 (latest): strayer university : health service...
  • Meer zien

HSA305 Quiz 1, HSA305 Quiz 2, HSA305 Quiz 3, HSA305 Quiz 4, HSA305 Quiz 5, HSA305 Quiz 6, HSA305 Quiz 7, HSA305 Quiz 8, HSA305 Quiz 9, HSA305 Quiz 10 (Latest): Strayer University : Health Services Marketing ( 100% Correct Answers)

€ 64,02   € 50,85 10 items
  • 1. Tentamen (uitwerkingen) - Hsa 305 week 2 quiz 1 / hsa305 quiz 1 (latest): strayer university : health service...
  • 2. Tentamen (uitwerkingen) - Hsa 305 week 3 quiz 2 / hsa305 quiz 2 (latest): strayer university : health service...
  • 3. Tentamen (uitwerkingen) - Hsa 305 week 4 quiz 3 / hsa305 quiz 3 (latest): strayer university : health service...
  • 4. Tentamen (uitwerkingen) - Hsa 305 week 5 quiz 4 / hsa305 quiz 4 (latest): strayer university : health service...
  • 5. Tentamen (uitwerkingen) - Hsa 305 week 6 quiz 5 / hsa305 quiz 5 (latest): strayer university : health service...
  • Meer zien

Voordelen van het kopen van samenvattingen bij Stuvia op een rij:

Verzekerd van kwaliteit door reviews

Verzekerd van kwaliteit door reviews

Stuvia-kopers hebben meer dan 450.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!

Snel en makkelijk kopen

Snel en makkelijk kopen

Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.

Focus op de essentie

Focus op de essentie

Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!

6,40
  • (0)
  Kopen