HSA 305 Week 7 Quiz 6 / HSA305 Quiz 6 (Latest): Strayer University : Health Services Marketing ( Verified Answers by GOLD rated Expert, Download to Score A) - €6,40   In winkelwagen

Tentamen (uitwerkingen)

HSA 305 Week 7 Quiz 6 / HSA305 Quiz 6 (Latest): Strayer University : Health Services Marketing ( Verified Answers by GOLD rated Expert, Download to Score A)

HSA 305 Quiz 6 week 7 Course Health Services Marketing Test Quiz 6 Started 4/15/19 12:01 AM Submitted 4/15/19 12:57 AM Due Date 4/17/18 9:00 AM Status Completed Attempt Score 120 out of 120 points • Question 1 4 out of 4 points Plotting individual products on a graph with two or more dimensions that represent the product attributes most important to buyers is called: Selected Answer: Product mapping. Correct Answer: Product mapping. • Question 2 4 out of 4 points Where to find surplus revenue or focus process improvements can be discovered through: Selected Answer: product line analysis. Correct Answer: product line analysis. • Question 3 4 out of 4 points The first step in Copeland’s product line analysis is to: Selected Answer: calculate costs, revenue and margin by DRG. Correct Answer: calculate costs, revenue and margin by DRG. • Question 4 4 out of 4 points By measuring the results of marketing efforts to increase market share, an organization can calculate: Selected Answer: return on investment. Correct Answer: return on investment. • Question 5 4 out of 4 points Physical goods, services, experiences, events, places, properties, organizations, information and ideas are all examples of: Selected Answer: products. Correct Answer: products. • Question 6 4 out of 4 points A hospital that markets its state of the art equipment, busy but attentive personnel and high-quality communication materials is attempting to make its service message: Selected Answer: tangible. Correct Answer: tangible. • Question 7 4 out of 4 points Tangible goods normally consumed in one or a few uses, like aspirin and bandages are classified as what type of health care product? Selected Answer: Nondurable goods. Correct Answer: Nondurable goods. • Question 8 4 out of 4 points At which product level does differentiation take place? Selected Answer: Augmented product. Correct Answer: Augmented product. • Question 9 4 out of 4 points Product line investments and projected rates of return on invested capital can be forecast after: Selected Answer: calculating costs of increasing market share. Correct Answer: calculating costs of increasing market share. • Question 10 4 out of 4 points A group of diverse but related items that function in a compatible manner is called a product: Selected Answer: system. Correct Answer: system. • Question 11 4 out of 4 points The perishability of services is not a problem: Selected Answer: when demand is predictable. Correct Answer: when demand is predictable. • Question 12 4 out of 4 points Products that cannot be seen, tasted, felt, heard or smelled before they are bought are: Selected Answer: intangible products. Correct Answer: intangible products. • Question 13 4 out of 4 points Services are highly variable because: Selected Answer: they depend on who provides them and when and where they are provided. Correct Answer: they depend on who provides them and when and where they are provided. • Question 14 4 out of 4 points A physician may offer “concierge service” whereby for a fee they can offer prompt access and longer appointment duration. This is an example of what distinctive characteristic of service? Selected Answer: Inseparability. Correct Answer: Inseparability. • Question 15 4 out of 4 points Disadvantages of implementing a product augmentation strategy are that each augmentation adds cost and: Selected Answer: becomes an expected benefit. Correct Answer: becomes an expected benefit. • Question 16 4 out of 4 points Computers and sensory devices used to simulate a reality equivalent of a new product or service are characteristics of: Selected Answer: virtual reality programs. Correct Answer: virtual reality programs. • Question 17 4 out of 4 points During the introduction stage of the product life cycle: Selected Answer: costs are high and profits are low. Correct Answer: costs are high and profits are low. • Question 18 4 out of 4 points Acquisition, development or cooperative ventures with other organizations are methods of: Selected Answer: adding new products to a portfolio. Correct Answer: adding new products to a portfolio. • Question 19 4 out of 4 points Suggesting something about the product’s benefits and qualities are desirable traits of a: Selected Answer: brand name. Correct Answer: brand name. • Question 20 4 out of 4 points Which is the least costly method of market testing? Selected Answer: Sales-wave research. Correct Answer: Sales-wave research. • Question 21 4 out of 4 points Questioning thirty or forty qualified shoppers about brand familiarity and preferences in a specific product category is called: Selected Answer: simulated test marketing. Correct Answer: simulated test marketing. • Question 22 4 out of 4 points What type of brand satisfies a basic need? Selected Answer: Functional. Correct Answer: Functional. • Question 23 4 out of 4 points Generic pharmaceuticals belong to which category of new products? Selected Answer: Cost reductions. Correct Answer: Cost reductions. • Question 24 4 out of 4 points What is an instrument that is prepared to show where products would compete with others according to attributes such as convenience and price? Selected Answer: Product-positioning map. Correct Answer: Product-positioning map. • Question 25 4 out of 4 points A product that is introduced into an authentic setting to enable the makers to learn how large the market is and how patients, physicians and others react to handling, using and repurchasing the product is undergoing: Selected Answer: market testing. Correct Answer: market testing. • Question 26 4 out of 4 points What prototyping methodology takes a list of desired customer attributes generated by market research and turns them into a list of usable engineering attributes? Selected Answer: Quality function deployment. Correct Answer: Quality function deployment. • Question 27 4 out of 4 points A hospital in one community teaming up with a rival hospital in a nearby community for the purpose of developing and running a free community clinic is an example of: Selected Answer: joint product development. Correct Answer: joint product development. • Question 28 4 out of 4 points The blue color that Scope™ mouthwash uses to support a “cool” claim is an example of: Selected Answer: psychological aspects through physical cues. Correct Answer: psychological aspects through physical cues. • Question 29 4 out of 4 points Whose role is it to identify opportunities, measure the size of the opportunity and suggest needed features? Selected Answer: Marketers. Correct Answer: Marketers. • Question 30 4 out of 4 points What is the sum of estimated first-time sales, replacement sales and repeat sales? Selected Answer: Total estimated sales. Correct Answer: Total estimated sales.

Voorbeeld 1 van de 8  pagina's

avatar-seller
bestanswer

Ook beschikbaar in bundel (2)

HSA 305 Quiz 1, HSA 305 Quiz 2, HSA 305 Quiz 3, HSA 305 Quiz 4, HSA 305 Quiz 5, HSA 305 Quiz 6, HSA 305 Quiz 7, HSA 305 Quiz 8, HSA 305 Quiz 9, HSA 305 Quiz 10 (Latest): Strayer University : Health Services Marketing ( 100% Correct Answers )

€ 63,97   € 50,81 10 items
  • 1. Tentamen (uitwerkingen) - Hsa 305 week 2 quiz 1 / hsa305 quiz 1 (latest): strayer university : health service...
  • 2. Tentamen (uitwerkingen) - Hsa 305 week 3 quiz 2 / hsa305 quiz 2 (latest): strayer university : health service...
  • 3. Tentamen (uitwerkingen) - Hsa 305 week 4 quiz 3 / hsa305 quiz 3 (latest): strayer university : health service...
  • 4. Tentamen (uitwerkingen) - Hsa 305 week 5 quiz 4 / hsa305 quiz 4 (latest): strayer university : health service...
  • 5. Tentamen (uitwerkingen) - Hsa 305 week 6 quiz 5 / hsa305 quiz 5 (latest): strayer university : health service...
  • Meer zien

HSA305 Quiz 1, HSA305 Quiz 2, HSA305 Quiz 3, HSA305 Quiz 4, HSA305 Quiz 5, HSA305 Quiz 6, HSA305 Quiz 7, HSA305 Quiz 8, HSA305 Quiz 9, HSA305 Quiz 10 (Latest): Strayer University : Health Services Marketing ( 100% Correct Answers)

€ 63,97   € 50,81 10 items
  • 1. Tentamen (uitwerkingen) - Hsa 305 week 2 quiz 1 / hsa305 quiz 1 (latest): strayer university : health service...
  • 2. Tentamen (uitwerkingen) - Hsa 305 week 3 quiz 2 / hsa305 quiz 2 (latest): strayer university : health service...
  • 3. Tentamen (uitwerkingen) - Hsa 305 week 4 quiz 3 / hsa305 quiz 3 (latest): strayer university : health service...
  • 4. Tentamen (uitwerkingen) - Hsa 305 week 5 quiz 4 / hsa305 quiz 4 (latest): strayer university : health service...
  • 5. Tentamen (uitwerkingen) - Hsa 305 week 6 quiz 5 / hsa305 quiz 5 (latest): strayer university : health service...
  • Meer zien

Voordelen van het kopen van samenvattingen bij Stuvia op een rij:

Verzekerd van kwaliteit door reviews

Verzekerd van kwaliteit door reviews

Stuvia-kopers hebben meer dan 450.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!

Snel en makkelijk kopen

Snel en makkelijk kopen

Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.

Focus op de essentie

Focus op de essentie

Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!

6,40
  • (0)
  Kopen