Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes - €8,49   In winkelwagen

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Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes

For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam. Article List: A perspective on judgment and choice – Kahneman 2003; Heart and mind in conflict: The interplay of affect and cognition in consumer decision making – Shiv & Fedorikhin, 1999; Trying hard or hardly trying: an analysis of context effects in choice – Dhar, Nowlis & Sherman; Time-inconsistent preferences and consumer self-control – Hoch & Loewenstein; Trade-offs and depletion of choice – Wang, Novemsky, Dhar & Baumeister; The propagation of self-control: self-control in one domain simultaneously improves self-control in other domains – Tuk & Zhang; Constructive consumer choice processes – Bettman, Luce & Payne; Malleable mental accounting: The effect of flexibility on the justification of attractive spending and consumption decisions – Cheema & Soman; Option attachment: when deliberating makes choosing feel like losing – Carmon, Wertenbroch, Zeelenberg; The effect of mere touch on perceived ownership – Peck & Shu; Turning the page: the impact of choice closure on satisfaction – Gu, Botti & Faro; The Red Sneaker effect: inferring status and competence from signals of nonconformity – Bellezza, Gino & Keinan; How the intention to share can undermine enjoyment: Photo-taking goals and evaluation of experiences – Barasch, Zauberman, Diehl; The unhealthy = tasty intuition and its effects on taste inferences, enjoyment and choice of food products – Raghunathan, Naylor and Hoyer; Placebo effects of marketing actions: consumers may get what they pay for – Shiv, Carmon, Ariely; Conspicuous consumption of time: When busyness and lack of leisure time become a status symbol – Bellezza, Paharia, Keinan; Fear and loving in Las Vegas: Evolution, emotion and persuasion; How credit card payments increase unhealthy food purchases: visceral regulation of vices- Thomas, Desai & Seenivasan; The time vs. money effect: shifting product attitudes and decisions through personal connection – Mogilner & Aaker.

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