MKTG 522 Week 6 Assignment: Communicate the Value: Integrated Marketing Communications Brief
MKTG 522 Week 6
Assignment: Communicate the Value: Integrated Marketing Communications BriefYour company plans to outsource its entire promotional effort. Thus, you will be
entertaining bids from external companies (most of which will likely be advertising
agencies) who will propose that they can do your company’s integrated marketing
communications (IMC) program for you.