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Strayer University - MK 416 | MK416 QUIZ 1 ANSWERS

MK 416 | MK416 QUIZ 1 ANSWERS Question 1 1 / 1 pts Which of the following is a dynamic trend that is affecting the current global business strategies? The trend toward establishing a world currency. The trend toward using English as the global language. The trend toward buying American cars in Europe. The trend toward worldwide instant communication. The trend toward the acceptance of the free market system among developing countries. Question 2 1 / 1 pts Which of the following is the most critical difference between domestic marketing and international marketing? The environment in which marketing plans must be implemented. The basic processes used to market products and services. The change in marketing goals. The different concepts of marketing. The difference in marketing principles being followed. Question 3 1 / 1 pts Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its uncontrollable nature? Research activities Political/legal forces Channels of distribution Promotion Price Question 4 1 / 1 pts With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as: demographic elements. uncontrollable elements. controllable elements. cultural elements. predictable elements. Question 5 1 / 1 pts Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru's major cities, Mr. Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devises his plan? Geography and infrastructure Political/legal forces Economic forces Competitive forces Cultural forces Question 6 1 / 1 pts _____ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects. Segregation Adaptation Standardization Segmentation Projection Question 7 1 / 1 pts The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism. effort at integration effort at adaptation self-reference criterion holism regionalism Question 8 1 / 1 pts In the United States, unrelated individuals keep a certain physical distance between themselves and others when talking or in groups. Americans do not consciously think about that distance; they just know what feels right without thinking. Someone from another culture would not necessarily understand this and would apply their rules for contact when speaking. The preceding is an illustration of what is called applying a _____ when reviewing the mentioned social custom of contact. integration criterion self-reference criterion self-space principle space command criterion segregation principle Question 9 1 / 1 pts Which of the following is true of ethnocentrism? It is the cultural binding force among a diverse employee population in an organization. It is the cornerstone of effective adaptation in the field of international marketing. It is a problem that arises when managers from affluent countries work with managers and markets in less affluent countries. Self-reference criterion is universally considered the technique to reduce or eliminate ethnocentrism. American managers have generally been uninfluenced by it, especially in the beginning of the 21st century. Question 10 1 / 1 pts Which of the following is true regarding the stages of international marketing involvement? A firm begins its international involvement at the second stage. The final stage of the process is involves no direct foreign marketing. The international marketing stage represents the highest level of international involvement. A firm may be in more than one stage simultaneously. A firm essentially progresses through the stages in a linear order.

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