Exam (elaborations)
Business School Barcelona - MARKETING MISCBayerMonsanto
- Course
- MISCBayerMon
- Institution
- Aib College Of Business
1. Why did Bayer diversify into the highly competitive agrochemical industry when its pharmaceutical market was still growing? The pharmaceutical sector is a highly competitive one. There was revenue growth, but the costs of putting a new drug to market (from R&D to marketing) were expected to ...
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