Case Study 1: Angela and Adam Capella university
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BUS4993 BUS4993 1
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Case Study 1: Angela and Adam Capella university 1
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Good Evening Class: 
Here is our strategy during year 11 for our company Friendly Fotos, based off of the 
guide and what we learned from the last rounds: 
Year ten we stayed strong, but there is definitely room for improvement. We are still in 
fourth place; however, we are trying to see what can be done to increase our image 
rating. 
Product Design – During the 11th year we maintained the multi-feature P/Q rating at 
3½ stars and a 3 star P/Q for the entry level cameras. We increased the m...
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Case Study 1: Angela And Adam Capella University•BUS4993
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GLO-BUS Decision for Year 10, 11 & 12• By Michael01
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Good Evening Class: 
Here is our strategy during year 11 for our company Friendly Fotos, based off of the 
guide and what we learned from the last rounds: 
Year ten we stayed strong, but there is definitely room for improvement. We are still in 
fourth place; however, we are trying to see what can be done to increase our image 
rating. 
Product Design – During the 11th year we maintained the multi-feature P/Q rating at 
3½ stars and a 3 star P/Q for the entry level cameras. We increased the m...