WGUC712 (WGUC712)

1. "A good product sells itself" - Prior to the 1920's - the production era 2. "Creative ads and selling will overcome consumer resistance and persuade them to buy" - Prior to 1950's - the sales era 3. "The consumer rules! Find a need and fill it" - Since 1950's - the marketing era 4. "Long-term relationships with customers and other partners lead to success" - Since 1990's - the relationship era 5. "Connecting to consumers via internet and social media sites is an effective ...