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Here are the best resources to pass MNB 1601 ASSIGNMENT 2. Find MNB 1601 ASSIGNMENT 2 study guides, notes, assignments, and much more.
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MNB 1601 ASSIGNMENT 2
Exam (elaborations) • 7
pages
• 2021
QUESTION 1 Pg 428

The increasing spending power of the middle classes in Africa has also increased the expansion of the

beer market. The ______________ market then consists of individuals or households purchasing

products for their own consumption.

1 consumer

2 industrial

3 resale

4 government

QUESTION 2 Pg 432

By segmenting consumers into social class, such as the middle-classes, Heineken is making use of

______________ segmentation.

1 geographic

2 demographic

3 psychographic

4 be...
QUESTION 1 Pg 428

The increasing spending power of the middle classes in Africa has also increased the expansion of the

beer market. The ______________ market then consists of individuals or households purchasing

products for their own consumption.

1 consumer

2 industrial

3 resale

4 government

QUESTION 2 Pg 432

By segmenting consumers into social class, such as the middle-classes, Heineken is making use of

______________ segmentation.

1 geographic

2 demographic

3 psychographic

4 be...
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