MKTG 330 CSULB Moisio Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about MKTG 330 CSULB Moisio? On this page you'll find 2 study documents about MKTG 330 CSULB Moisio.
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CSULB EXAM PACKAGE DEAL WITH COMPLETE SOLUTIONS GRADED A+
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CSULB EXAM PACKAGE DEAL WITH COMPLETE SOLUTIONS GRADED A+
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MKTG 330 CSULB Moisio Exam 1 Questions & Answers Correctly Answered.
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Objectives of MARCOM Programs - Informing, Persuading, Inducing Action 
Informing - Telling customers about their products, services, and terms of sale 
Persuading - convincing customers to choose certain products and brands, shop in particular 
stores, go to certain websites, attend certain events, and other specific behaviors 
Inducing Action - getting customers to make a purchase or action that is far more immediate than 
delayed in nature 
Marketing Communications - represents the collection...
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