Persuasieve communicatie Study guides, Class notes & Summaries

This document includes all important points from compulsory readings, and also contains some notes from seminars. It can provide you with lots of hints about the part D examination.

All 17 lectures by Ivar Vermeulen and Philip Masur. Marketing and Persuasive Communication (MPC) 2020, Vrije Universiteit Amsterdam. Written in English.

This document gives an overview of the different important concepts with definitions discussed during part D of marketing communication.

This is a comprehensive summary of all exam material for Topic Algorithmic Persuasion in the Digital Society. Both the lectures and the literature are included in this summary. Thanks to this summary and my other document 'Topic Algorithmic Persuasion in the Digital Society', I was able to pass this exam with an 8.2.

Include reading notes for week 14

Include reading notes for week 13

Include notes of Week 12 readings.

Critical reflection assignment of assigned article, including two critical points and related improvements.

Summary of ALL literature of the course marketing and persuasive communication, including thus the whole book and all mandatory articles.