Audience segmentation Study guides, Class notes & Summaries

WGU C201 Business Acumen Chapter 11, 12, 13: Marketing Already Passed Marketing The process for discovering unmet customer needs, researching potential markets, producing goods or services to satisfy targeted customers, promoting, pricing, and distributing. The organizational function and set of processes for creating, communicating and delivering value to customers, managing customer relations, advocates ideas or viewpoints and educating others. How does marketing create utility? Creates time,...

When considering how mobile users will search for your business, which types of keywords should you focus on? - Correct Answer-Shorter keywords and phrases Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer? - Correct Answer-The site works on different mobile devices Which of the following can be used to target an audience when using some social media ads? - Correct Answer-People's relatio...

Digital Marketing - Google Certification What is the first step in creating an online business strategy? A. Identifying business goals B. Understanding what the competition is doing C. Knowing the market D. Aligning goals to the strategy - A. Identifying business goals What is the purpose of the 'See, Think, Do, Care' framework? A. To help determine a marketing strategy B. To help a business understand the customer journey online C. To help a business reach a global audience ...

Hubspot Email Marketing Certification Exam 2024 Updated Questions and Answers. What is the definition of an email marketing strategy? - ANSWER A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel When was the first email sent? * - ANSWER 1970's How can email marketing fuel your overall inbound strategy? - ANSWER Email marketing syncs closely to your CRM What does it mean to create an inbound email market...

Product Utility - How it Relates to Value - The products ability to satisfy both needs and wants. (Gives the product more value) Consumers - People who buy or use products or adopt ideas to satisfy needs and wants. Customers - Consumers who buy particular brands or patronize specific stores Prospects - Potential Customers who are likely to buy the product or brand Market Segmentation Process - Identify Groups of people or organizations based on shared characteristics, as well as needs and ...

"Television Everywhere" Rumble - Answer-Dish Network vs. Time Warner Cable; Dish wants to copyright these terms, but HBO Go already had the idea. Dish abandons fight in Feb 2014. The Aereo Fight - Answer-USSC Case: ABC, Inc v. Aereo; Aereo wants to give all subscribers an antenna and send a signal to all devices without paying the companies. Question of legality. Media Convergence - Answer-When products typically linked to one medium show up on many media (e.g. - reading a book on your ph...

Marketing Plan Analysis and Presentation: Product or Service and Price Courtney Kersey MKT-315 Company Backgroun d The Walt Disney Company Vision: “To be one of the world’s leading producers and providers of entertainment and information” Mission: “The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that mak...

Hubspot Email Marketing Certification Exam 2024 Updated Questions and Answers. What is the definition of an email marketing strategy? - ANSWER A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel When was the first email sent? * - ANSWER 1970's How can email marketing fuel your overall inbound strategy? - ANSWER Email marketing syncs closely to your CRM What does it mean to create an inbound email market...

Hubspot Email Marketing Certification Exam 2024 Updated Questions and Answers. What is the definition of an email marketing strategy? - ANSWER A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel When was the first email sent? * - ANSWER 1970's How can email marketing fuel your overall inbound strategy? - ANSWER Email marketing syncs closely to your CRM What does it mean to create an inbound email market...

Public Speaking Chapter 6Audience Analysis - correct answer Process of gathering and analyzing information about audience members. Audience-Centered Approach - correct answer Will help prepare something the audience will want to hear. Pandering - correct answer Keeping and audience-center, but keeping your own convictions and views. Attitudes - correct answer General evaluations of people, ideas, objects, or events. Beliefs - correct answer The way people perceive reality. Values ...