Google ads search Study guides, Class notes & Summaries

OMIS 351 Quiz 7 Latest Version Graded A+ Google stated mission is to: organize the worlds info and make it universally accessible and useful A(n) _________ is a search performed on google or any other search engine Query The _________ measures the percentage of people who clocked on an ad to arrive at a destination site Click through rate The web site displayed when a user clicks on an ad is called the Landing page Which of the following statements holds true for the term cac...

SEO Certification It is good to pay attention to technical aspects when you're doing SEO, but ignoring them wouldn't be a big mistake. False True - False What do Google spiders do? Index and rank search results based on relevancy Crawl the content of webpages to add to the index Add security certificates to websites - Crawl the content of webpages to add to the index What are the "10 blue links?" The block of Google Ads ads at the top and bottom of the page Standard organic ...

OMIS 351- Quiz 7 Latest Update Graded A+ Say Yoogle is a brand new search engine firm that wants to compete with Google. Which of the following will be a major barrier for Yoogle to enter the industry? Investment in server farms Which of the following statements holds true for search engine optimization (SEO)? It refers to the process of improving a page's organic search results. Display ads sold on a cost per thousand impressions basis often focus on: creating awareness of an ad...

What is "remarketing" in Google Analytics? - When users visit a website for the first time and complete a conversion - When users are shown targeted ads to bring them back to a website and encourage a conversion - When Google Analytics can't distinguish a new user because they have deleted their browser cookies - When a user buys an available product from a competitor When users are shown targeted ads to bring them back to a website and encourage a conversion To enable remarketi...

Google Ads Display Certification questions and answers well illustrated. Where can your ads show? - correct answers.- sites across the Internet - Google Search - YouTube What is Google Ads? - correct online advertising to that helps businesses connect with their customers. Benefits of Google Ads - correct answers.- Connect with customers when it matters - Control your costs - Improve performance How do you manage spend and avoid showing ad broadly? - correct an...

CIS 105 Final Exam - Questions and Answers Sites that cannot be indexed by Google and other search engines are referred to as _______. Dark Web Users have every right to be concerned and protective of their privacy. It is the responsibility of firms to engage users on new initiatives and to protect user privacy. Failure to do so risks backlash. True _______ is the market value of a publicly traded company. It is the share price multiplied by the number of shares outstanding. Market Capitalizat...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? 1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? 1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are researching your compet...

Google-Unit 9 Questions and Answers Graded A+ Which of the following is not a modifier used to narrow results in a search? A. " " B. $ C. % D. - C. % It is easy to differentiate between results which are ads and natural results in a search True Teaching students to 'search smart' ensures that they: (check all that apply) A. Save time B. Become critical thinkers C. Can access information easily D. Understand how to narrow search results All of the above It is possible...

direct marketing - connecting directly with carefully targeted individual consumers WHY?: to obtain an immediate response and cultivate lasting customer relationships direct mail marketing - LARGEST DIRECT MARKETING MEDIUM involves an offer, announcement, reminder, or other item to a person at a particular address -personalized -newer digital forms -effective -often perceived as "junk mail' catalog marketing - direct marketing through print, video, or digital catalogs that are mailed t...

It is good to pay attention to technical aspects when you're doing SEO, but ignoring them wouldn't be a big mistake. False True - False What do Google spiders do? Index and rank search results based on relevancy Crawl the content of webpages to add to the index Add security certificates to websites - Crawl the content of webpages to add to the index What are the "10 blue links?" The block of Google Ads ads at the top and bottom of the page Standard organic search results, not inclu...