Selling and Sales Management samenvattingen (10e druk)

Highly recommend to use the Find function on Word. I typed all the names of the theories and models so they should be really easy to find during the open-book test. It is a big file, but it included all the material from the lessons. Advanced marketing and sales year 2 summary book and class material

This summary contains all chapters of 'Selling and sales management' en de 7 artikele: - Barry, J., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management. - Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing, 74(5), 80-92 - DiBenedetto (1999). Identifying the Key Success Fact...

samenvatting voor Saxion IBS Sales Management jaar 2 Selling and Sales management, David Jobber & Geoffrey Lancaster

1ZM60 - Summary of Selling & Sales Management 10th edition (Jobber & Lancaster, 2015) 2023 Eindhoven University of Technology

This summary contains all chapters of 'Selling and sales management' en de 7 artikele: - Barry, J., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management. - Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing, 74(5), 80-92 - DiBenedetto (1999). Identifying the Key Success Fact...

1ZM60 - Summary of Selling & Sales Management 10th edition (Jobber & Lancaster, 2015) 2023 Eindhoven University of Technology

Highly recommend to use the Find function on Word. I typed all the names of the theories and models so they should be really easy to find during the open-book test. It is a big file, but it included all the material from the lessons. Advanced marketing and sales year 2 summary book and class material

samenvatting voor Saxion IBS Sales Management jaar 2 Selling and Sales management, David Jobber & Geoffrey Lancaster

This is a short summary of the book for 1ZM60. This summary is especially for students with an IE background as it assumes basic knowledge from that bachelor.

A little over 30 pages of notes for 1/2 of the entire course's chapters. I basically took out all the fluff and focused on the important material. I got a high B in her class, and sold these exact notes to people in my class who did just as well or even better.

Summary of the chapters 1, 2, 4, 5, 7, 8, 9, 10, 16 of Selling and Sales management book by Jobber and Lancaster.