Methodology Marketing & Strategy Research (MAN-BCU012EN)

A clear summary/overview of the study material for the course of Methodology in Marketing and Strategy Research (MMSR). This summary is based on all the web lectures that were provided in the course and it also includes additional information, pictures, and (elaborate) examples that were provided to explain the materials extra clearly. The summary helps you study with a bit more ease and provides you with all information without having to look at hours of web lectures yourself. Good luck!