Communitymanagement Samenvattingen, Aantekeningen en Examens

Bevat een samenvatting over de boeken: merkpositionering & contentmarketing en commmunitymanagement De volgende hoofdstukken en paragrafen komen in de samenvatting aan bod: BOEK MERKPOSITIONERING • Hoofdstuk 1 (1.1, 1.2, 1.3) • Hoofdstuk 2 (2.1, 2.2) • Hoofdstuk 3 (3.1, 3.2, 3.3, 3.4, 3.5) • Hoofdstuk 4 (4.1, 4.2, 4.6, 4.7) • Hoofdstuk 5 (5.1/5.2, 5.3, 5.7) • Hoofdstuk 6 (6.1, 6.2, 6.3, 6.6) • Hoofdstuk 8 (8.1, 8.2, 8.3) BOEK CONTENTMARKETING EN COMMUNITY MANAGEMENT...

Samenvatting brandbook en contentmarketing tentamen. Bevat de benodigde stof van de boeken merkpositionering en contentmarketing en communitymanagement.

ENVIRONMENT social and physical characteristics - answer-Ambience Setting Authenticity Environmental Perception Cognitive Map Landmarks Images Geography of tourism Ambience - answer-Dynamic condition Understanding the tourism environment helps predict behavior Affected by people who move in and out of the atmosphere People adapt and respond to ambience Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and Programs- orderly, planned...

ENVIRONMENT social and physical characteristics - answer-Ambience Setting Authenticity Environmental Perception Cognitive Map Landmarks Images Geography of tourism Ambience - answer-Dynamic condition Understanding the tourism environment helps predict behavior Affected by people who move in and out of the atmosphere People adapt and respond to ambience Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and Programs- orderly, planned...