Dokuz Eylul University
Latest uploads at Dokuz Eylul University. Looking for notes at Dokuz Eylul University? We have lots of notes, study guides and study notes available for your school.
-
1
- 0
- 0
All courses for Dokuz Eylul University
-
Marketing 1
Latest notes & summaries Dokuz Eylul University
As a result of the internet comes into our lives fast around the world, the shopping habits of individuals' have started to change. Technological developments bring forth the idea of the continuous change. This paper is focused on online consumer behavior between Gen Ys, Gen Xs and baby boomers. The importance of this study is to analyze and make evident of the reasons behind online shopping between different generations. Since the online shopping activities are increasing nowadays, it is neces...
- Thesis
- • 125 pages's •
-
Dokuz Eylul University•Marketing
Preview 4 out of 125 pages
As a result of the internet comes into our lives fast around the world, the shopping habits of individuals' have started to change. Technological developments bring forth the idea of the continuous change. This paper is focused on online consumer behavior between Gen Ys, Gen Xs and baby boomers. The importance of this study is to analyze and make evident of the reasons behind online shopping between different generations. Since the online shopping activities are increasing nowadays, it is neces...