Kent MKTG450 quiz 7
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Question
Question 1
_____ refers to the extent to which an ad contains elements that are novel, different, or unusual.
Divergence
Relevance
Illumination
Animatic
Positioning
1 points 
Question 2
_____ is a research method whereby a group of 10 to 12 consumers from the target market are led through a discussion regarding a particular topic.
Ethnographic research
Focus group
Animatic
Quantitative research
Perceptual mapping
1 points
Question 3
An idea develops during the _____ step of the creative...
- Exam (elaborations)
- • 5 pages's •
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Kent MKTG450 quiz 7•Kent MKTG450 quiz 7
Preview 1 out of 5 pages
Question
Question 1
_____ refers to the extent to which an ad contains elements that are novel, different, or unusual.
Divergence
Relevance
Illumination
Animatic
Positioning
1 points 
Question 2
_____ is a research method whereby a group of 10 to 12 consumers from the target market are led through a discussion regarding a particular topic.
Ethnographic research
Focus group
Animatic
Quantitative research
Perceptual mapping
1 points
Question 3
An idea develops during the _____ step of the creative...
Question
Question 1
_____ refers to the extent to which an ad contains elements that are novel, different, or unusual.
Divergence
Relevance
Illumination
Animatic
Positioning
1 points 
Question 2
_____ is a research method whereby a group of 10 to 12 consumers from the target market are led through a discussion regarding a particular topic.
Ethnographic research
Focus group
Animatic
Quantitative research
Perceptual mapping
1 points
Question 3
An idea develops during the _____ step of the creative...
- Exam (elaborations)
- • 5 pages's •
-
Kent MKTG450 quiz 7•Kent MKTG450 quiz 7
Preview 1 out of 5 pages
Question
Question 1
_____ refers to the extent to which an ad contains elements that are novel, different, or unusual.
Divergence
Relevance
Illumination
Animatic
Positioning
1 points 
Question 2
_____ is a research method whereby a group of 10 to 12 consumers from the target market are led through a discussion regarding a particular topic.
Ethnographic research
Focus group
Animatic
Quantitative research
Perceptual mapping
1 points
Question 3
An idea develops during the _____ step of the creative...