The results below are shown based on the suggested search term 'toegepaste economische wetenschappen'

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Marketing samenvatting papers
  • Marketing samenvatting papers

  • Summary • 29 pages • 2019
  • Dit is een samenvatting van de te kennen papers uit de cursus marketing. - The added value of social media data in B2B customer acquisition systems: a real-life experiment - Customer attrition analysis for financial services using proportional hazard models - CRM at a pay-tv company: using analytical models to reduce customer attrition by targeted marketing for subscription services - Regaining "lost" customers: the predictive power of first-lifetime behavior, the reason for defec...
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Samenvatting Marketing h3-4
  • Samenvatting Marketing h3-4

  • Summary • 12 pages • 2018
  • Samenvatting van H3-4 van het vak Marketing gegeven door Prof. Van den Poel, aangevuld met eigen nota's
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Samenvatting Marketing
  • Samenvatting Marketing

  • Summary • 41 pages • 2018
  • Samenvatting van het vak Marketing gegeven door Prof. Van den Poel. Samenvatting van de slides uit de les aangevuld met eigen nota's. Summary of the course Marketing taught by Prof. Van den Poel, summary includes slides and own notes taken during class.
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Samenvatting papers Marketing
  • Samenvatting papers Marketing

  • Summary • 32 pages • 2018
  • Samenvatting van bijna alle papers van marketing, uitgebreid en vertrouwelijk. Academiejaar: 2017-2018, taal: Engels.
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Marketing 2018 Dirk van den Poel
  • Marketing 2018 Dirk van den Poel

  • Summary • 112 pages • 2018
  • Lesnotities en aanvulling van de slides bij Marketing door Dirk van den Poel.
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Guest Lecture - Koen Delvaux
  • Guest Lecture - Koen Delvaux

  • Class notes • 2 pages • 2018
  • Notes on the guest lecture of Koen Delvaux (Joyn) about how brands become personal again
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Guest Lecture - Luc Suykens
  • Guest Lecture - Luc Suykens

  • Class notes • 3 pages • 2018
  • Notes about the guest lecture of Luc Suykens (CMO of P&G)
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Guest Lecture - Clo Willarts
  • Guest Lecture - Clo Willarts

  • Class notes • 3 pages • 2018
  • Notes about the guest lecture of Clo Willarts (Crash course in digital marketing)
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Guest Lecture -Guy Brusselmans
  • Guest Lecture -Guy Brusselmans

  • Class notes • 3 pages • 2018
  • Notes about the guest lecture of Guy Brusselmans (Bain and company)
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Paper Improving Consumer Mindset Metrics and shareholder value through social media
  • Paper Improving Consumer Mindset Metrics and shareholder value through social media

  • Summary • 5 pages • 2018
  • Summary on this paper "Improving Consumer Mindset Metrics and shareholder value through social media" This document is enough to know what the paper studies and concludes.
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