Management
Latest uploads at Management. Looking for notes at Management? We have lots of notes, study guides and study notes available for your school.
-
230
-
2
-
10
All courses for Management
-
I am not pursuing MBA. 1
-
International Business MPU2103U2 1
-
Management SMQA0001 227
-
Management, 1
-
Management: 2
-
MBA 1
Latest notes & summaries Management
Marketing mix presentation is about the marketing planning, marketing function and strategic role, elements in a marketing strategy, steps for a good marketing strategy, Porter’s Generic strategies, Porter’s value creation, Porter’s value chain activities, Ansoff growth matrix, competitor and market analysis, SWOT analysis, TOWS analysis, PESTEL framework, structure of industry, nature of competition, Porter’s five forces, BCG growth share matrix, GE matrix, portfolio analysis models, st...
- Presentation
- • 72 pages's •
-
Management•Management
Preview 4 out of 72 pages
Marketing mix presentation is about the marketing planning, marketing function and strategic role, elements in a marketing strategy, steps for a good marketing strategy, Porter’s Generic strategies, Porter’s value creation, Porter’s value chain activities, Ansoff growth matrix, competitor and market analysis, SWOT analysis, TOWS analysis, PESTEL framework, structure of industry, nature of competition, Porter’s five forces, BCG growth share matrix, GE matrix, portfolio analysis models, st...
- Presentation
- • 99 pages's •
-
Management•Management
Preview 4 out of 99 pages
Marketing Management presentation is about definition of marketing, differences between sales and marketing, strategic orientation of marketing, marketing approaches, marketing mix elements, holistic marketing concept, SAVE framework, 7Cs, old economy vs new economy, marketing environment, marketing information system, types and sources of information, decision support systems, market and marketing research, types of research, research methodology, organising market research, consumer behaviour,...
- Presentation
- • 61 pages's •
-
Management•Management
Preview 4 out of 61 pages
Marketing Management presentation is about definition of marketing, differences between sales and marketing, strategic orientation of marketing, marketing approaches, marketing mix elements, holistic marketing concept, SAVE framework, 7Cs, old economy vs new economy, marketing environment, marketing information system, types and sources of information, decision support systems, market and marketing research, types of research, research methodology, organising market research, consumer behaviour,...
Test Bank for Human Resource Management 16th Edition by Gary Dessler 
Full download please contact u84757(at)protonmail(dot)com or qidiantiku(dot)com
- Summary
- • 44 pages's •
-
management•management
Preview 4 out of 44 pages
Test Bank for Human Resource Management 16th Edition by Gary Dessler 
Full download please contact u84757(at)protonmail(dot)com or qidiantiku(dot)com
- Exam (elaborations)
- • 7 pages's •
-
Management•Management
Preview 2 out of 7 pages
Explain the difference between defining a sampling unit as a consumer and defining a sampling unit as a shopper. 
 
Answer: The shopper is the person who makes the decision about what to buy and makes the actual purchase. The consumer is the person who uses, eats or drinks the product but may or may not make the purchase decision.
- Exam (elaborations)
- • 8 pages's •
-
MANAGEMENT•MANAGEMENT
Preview 2 out of 8 pages
Explain the difference between defining a sampling unit as a consumer and defining a sampling unit as a shopper. 
 
Answer: The shopper is the person who makes the decision about what to buy and makes the actual purchase. The consumer is the person who uses, eats or drinks the product but may or may not make the purchase decision.
3. Question: Which of the following is an example of a marketing “SWOT” analysis? 
a) Selling products at discounted prices 
b) Identifying strengths, weaknesses, opportunities, and threats 
c) Developing a new advertising campaign 
d) Conducting customer satisfaction surveys 
Answer: b) Identifying strengths, weaknesses, opportunities, and threats 
4. Question: What marketing strategy aims to price a product or service at a premium to highlight its exclusivity and uniqueness? 
a) Penetratio...
- Exam (elaborations)
- • 12 pages's •
-
MANAGEMENT•MANAGEMENT
Preview 2 out of 12 pages
3. Question: Which of the following is an example of a marketing “SWOT” analysis? 
a) Selling products at discounted prices 
b) Identifying strengths, weaknesses, opportunities, and threats 
c) Developing a new advertising campaign 
d) Conducting customer satisfaction surveys 
Answer: b) Identifying strengths, weaknesses, opportunities, and threats 
4. Question: What marketing strategy aims to price a product or service at a premium to highlight its exclusivity and uniqueness? 
a) Penetratio...
Q.2. Explain the importance of CRM. 
Ans. The importance of CRM is mentioned in the following points: 
i. Increasing Customer Satisfaction – It refers to fulfilling the desires of customers by providing customized products to maintain the loyalty of customers. 
ii. Helping in Customer Selection and Retention – It refers to finding out profitable customers and making reward programs to retain the customers for a longer period of time. 
iii. Providing Customer Service – It refers to explorin...
- Exam (elaborations)
- • 32 pages's •
-
MANAGEMENT•MANAGEMENT
Preview 4 out of 32 pages
Q.2. Explain the importance of CRM. 
Ans. The importance of CRM is mentioned in the following points: 
i. Increasing Customer Satisfaction – It refers to fulfilling the desires of customers by providing customized products to maintain the loyalty of customers. 
ii. Helping in Customer Selection and Retention – It refers to finding out profitable customers and making reward programs to retain the customers for a longer period of time. 
iii. Providing Customer Service – It refers to explorin...
The document presents 10 question with answers exam on management and leadership
- Exam (elaborations)
- • 3 pages's •
-
Management•Management
Preview 1 out of 3 pages
The document presents 10 question with answers exam on management and leadership
Unlock the power of data and propel your success with meticulously crafted Business Statistics notes. Dive into a captivating world where information transforms into actionable insights, empowering you to make informed decisions that drive your business forward. With these comprehensive notes, you'll unravel the complexities of data analysis, mastering the art of descriptive and inferential statistics. Immerse yourself in the depths of variables, from independent to dependent, qualitative to qu...
- Class notes
- • 74 pages's •
-
Management•Management
Preview 4 out of 74 pages
Unlock the power of data and propel your success with meticulously crafted Business Statistics notes. Dive into a captivating world where information transforms into actionable insights, empowering you to make informed decisions that drive your business forward. With these comprehensive notes, you'll unravel the complexities of data analysis, mastering the art of descriptive and inferential statistics. Immerse yourself in the depths of variables, from independent to dependent, qualitative to qu...