MBA565 Week 6 Quiz 5 2017
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Question
Question 1
Which of the following types of appeals focuses on the functional or practical aspects of the product and emphasize facts, learning, and persuasion?
Question 1 options:
Emotional appeals
Social appeals
Informational appeals
Behavioral appeals
Question 2
Which of the following best describes a communication activity that includes elements such as coupons, point-of-purchase savings, sweepstakes, rebates, and free samples?
Question 2 options:
Advertising
Trade promotion
Direct-m...
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MBA565 Week 6 Quiz 5 2017•MBA565 Week 6 Quiz 5 2017
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Question
Question 1
Which of the following types of appeals focuses on the functional or practical aspects of the product and emphasize facts, learning, and persuasion?
Question 1 options:
Emotional appeals
Social appeals
Informational appeals
Behavioral appeals
Question 2
Which of the following best describes a communication activity that includes elements such as coupons, point-of-purchase savings, sweepstakes, rebates, and free samples?
Question 2 options:
Advertising
Trade promotion
Direct-m...