MKT 421 FINAL EXAM JUNE 2017
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MKT 421 FINAL EXAM JUNE 2017 1. __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning 2. A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization 3. The __________ refers to the seven...
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MKT 421 FINAL EXAM JUNE 2017•MKT 421 FINAL EXAM JUNE 2017
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MKT 421 FINAL EXAM JUNE 2017 1. __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning 2. A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization 3. The __________ refers to the seven...
MKT 421 FINAL EXAM JUNE 2017 1. __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning 2. A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization 3. The __________ refers to the seven...
- Answers
- • 7 pages's •
-
MKT 421 FINAL EXAM JUNE 2017•MKT 421 FINAL EXAM JUNE 2017
Preview 1 out of 7 pages
MKT 421 FINAL EXAM JUNE 2017 1. __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning 2. A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization 3. The __________ refers to the seven...