MKT 421 FINAL EXAM NEW
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MKT 421 FINAL EXAM NEW
1. __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing.
Relationship marketing
Digital marketing
Customer relationship management
Environmental scanning
2. A __________ is often referred to as a business firm.
government agency
nonprofit organization
publicly owned organization
for-profit organization
3. The __________ refers to the seven stage...
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MKT 421 FINAL EXAM NEW
1. __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing.
Relationship marketing
Digital marketing
Customer relationship management
Environmental scanning
2. A __________ is often referred to as a business firm.
government agency
nonprofit organization
publicly owned organization
for-profit organization
3. The __________ refers to the seven stage...