MKT200 Unit 4 Quiz 2 Latest 2017
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MKT200 Unit 4 Quiz 2 Latest 2017 1
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Question
Question 1
5 out of 5 points
In a customer-driven marketing strategy, you select specific groups of customers whose needs your service can satisfy. What strategy are you using?
market segmentation
mass positioning
market targeting
differentiation
Question 2
5 out of 5 points
Your firm has decided to customize its goods and services to meet local market demands. What segmentation strategy is a good approach to use?
geographic
life style
final consumer end-use
social class
education and o...
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MKT200 Unit 4 Quiz 2 Latest 2017•MKT200 Unit 4 Quiz 2 Latest 2017
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Question
Question 1
5 out of 5 points
In a customer-driven marketing strategy, you select specific groups of customers whose needs your service can satisfy. What strategy are you using?
market segmentation
mass positioning
market targeting
differentiation
Question 2
5 out of 5 points
Your firm has decided to customize its goods and services to meet local market demands. What segmentation strategy is a good approach to use?
geographic
life style
final consumer end-use
social class
education and o...