MKT571 Final Exam/ MKT 571 Final Exam
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1.	The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.
•	test marketing
•	idea screening
•	product development
•	product soft launch
 
2.	If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?
•	Customer complaints
•	Effective reach
•	Share of shelf
•	Trial rate
 
3.	Creative strategies refer to the ________...
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MKT571 Final Exam/ MKT 571 Final Exam (Latest)
1.	The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.
•	test marketing
•	idea screening
•	product development
•	product soft launch
 
2.	If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?
•	Customer complaints
•	Effective reach
•	Share of shelf
•	Trial rate
 
3.	Creative strategies refer to the ________...