MKT571 WEEK 5 QUIZ
Latest uploads at MKT571 WEEK 5 QUIZ. Looking for notes at MKT571 WEEK 5 QUIZ? We have lots of notes, study guides and study notes available for your school.
-
1
- 0
- 0
All courses for MKT571 WEEK 5 QUIZ
-
MKT571 WEEK 5 QUIZ MKT571 WEEK 5 QU 1
Latest notes & summaries MKT571 WEEK 5 QUIZ
1. Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?
Public relations can reach prospects who prefer to avoid mass media and targeted promotions.
They incorporate some concession, inducement, or contribution that gives value to the consumer.
Given their live, real-time quality, public relations tools are more actively engaging for consumers.
Public relations communications can be prepared to appeal to the addressed indiv...
- Exam (elaborations)
- • 7 pages's •
-
MKT571 WEEK 5 QUIZ•MKT571 WEEK 5 QUIZ
Preview 1 out of 7 pages
1. Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?
Public relations can reach prospects who prefer to avoid mass media and targeted promotions.
They incorporate some concession, inducement, or contribution that gives value to the consumer.
Given their live, real-time quality, public relations tools are more actively engaging for consumers.
Public relations communications can be prepared to appeal to the addressed indiv...