MKTG 508 Chapter 19 Quiz 2016
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Question
QUESTION 1
1. The practice of using call centers, where employees receive calls from customers and provide service by taking orders and answering queries, is called ________.
customer response marketing
guerilla marketing
rective marketing
internal marketing
inbound telemarketing 
5 points 
QUESTION 2
1. Which of the following is a disadvantage of direct marketing?
invasion of privacy
inability to build brand awareness
low chances of customers avoiding messages
inability to control mark...
- Exam (elaborations)
- • 9 pages's •
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MKTG 508 Chapter 19 Quiz 2016•MKTG 508 Chapter 19 Quiz 2016
Preview 1 out of 9 pages
Question
QUESTION 1
1. The practice of using call centers, where employees receive calls from customers and provide service by taking orders and answering queries, is called ________.
customer response marketing
guerilla marketing
rective marketing
internal marketing
inbound telemarketing 
5 points 
QUESTION 2
1. Which of the following is a disadvantage of direct marketing?
invasion of privacy
inability to build brand awareness
low chances of customers avoiding messages
inability to control mark...
Question
QUESTION 1
1. The practice of using call centers, where employees receive calls from customers and provide service by taking orders and answering queries, is called ________.
customer response marketing
guerilla marketing
rective marketing
internal marketing
inbound telemarketing 
5 points 
QUESTION 2
1. Which of the following is a disadvantage of direct marketing?
invasion of privacy
inability to build brand awareness
low chances of customers avoiding messages
inability to control mark...
- Exam (elaborations)
- • 9 pages's •
-
MKTG 508 Chapter 19 Quiz 2016•MKTG 508 Chapter 19 Quiz 2016
Preview 1 out of 9 pages
Question
QUESTION 1
1. The practice of using call centers, where employees receive calls from customers and provide service by taking orders and answering queries, is called ________.
customer response marketing
guerilla marketing
rective marketing
internal marketing
inbound telemarketing 
5 points 
QUESTION 2
1. Which of the following is a disadvantage of direct marketing?
invasion of privacy
inability to build brand awareness
low chances of customers avoiding messages
inability to control mark...