UMUC MRKT310 Week 1 Quiz 2015
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Question
Question 1
Which of the following definitions of marketing most accurately reflects the definition of the American Marketing Association?
1) Marketing is a process of producing maximum profits.
2) Marketing is a social and managerial process by which individuals and organizations obtain what they want and need.
3) Marketing is the creation of value for customers who then are able to buy what they need and want, when and where they want.
4) Marketing is the activity, set of institutions,...
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UMUC MRKT310 Week 1 Quiz 2015•UMUC MRKT310 Week 1 Quiz 2015
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Question
Question 1
Which of the following definitions of marketing most accurately reflects the definition of the American Marketing Association?
1) Marketing is a process of producing maximum profits.
2) Marketing is a social and managerial process by which individuals and organizations obtain what they want and need.
3) Marketing is the creation of value for customers who then are able to buy what they need and want, when and where they want.
4) Marketing is the activity, set of institutions,...