UOP MKT441 Final Exam 2015
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UOP MKT441 Final Exam 2015 UOP MKT441 Final Exam 20 1
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Question 1
Which of the following is true of direct distribution?
It reduces a producer's need for working capital.
Most firms selling consumer products rely on direct distribution.
It requires a significant investment in facilities.
Direct distribution always serves customer needs better and at a lower cost.
Question 2
Most firms in the business world set their prices using:
Cost-oriented price setting.
Supply and demand analysis.
Federal price guidelines.
Demand-oriented price setting.
Questio...
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UOP MKT441 Final Exam 2015•UOP MKT441 Final Exam 2015
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Question 1
Which of the following is true of direct distribution?
It reduces a producer's need for working capital.
Most firms selling consumer products rely on direct distribution.
It requires a significant investment in facilities.
Direct distribution always serves customer needs better and at a lower cost.
Question 2
Most firms in the business world set their prices using:
Cost-oriented price setting.
Supply and demand analysis.
Federal price guidelines.
Demand-oriented price setting.
Questio...