Foundations of Marketing Marketing an Introduction

This is a summary of the book Marketing an introduction of the chapter 1 - 14, except for chapter 4. There are also class notes.

A compact, easy to understand summary of the course Foundations of Marketing from the first year of European Studies, semester 2! This summary includes information from all lectures as well as information from the book. The summary includes all necessary terms explained along with diagrams and graphs to explain concepts.With this summary studying can be done a lot quicker! Good luck!

Summary of Foundations of Marketing from the first year, third term of European Studies! All information for the exam is included along with diagrams to make studying as simple as possible.

After leaning this summary students will be better prepared for a career as a marketer in a private or public organization. They are able to demonstrate the importance of Marketing as a field of study for a profession in an international context and to interpret cultural differences as a drive for differentiation in Marketing. You will be able to: To define the Marketing process. To outline the Marketing environment. To identify a customer value-driven Marketing strategy. To select a customer...

Summary Foundations of Marketing Book: Marketing An Introduction Author: Gary Armstrong, Philip Kotler with Marc O. Opresnik Edition: Thirteenth Chapters 1-3 5-9 European Studies year 1

Summary of Marketing: An introduction, including chapter 1-3 and 5-11 plus notes of all lectures of the course Foundation of Marketing at HHS European Studies year 1.

Overzichtelijke samenvatting van hoofdstuk 2 Marketing: an Introduction . Clear summary of Chapter 2 Marketing: an Introduction.

Overzichtelijke samenvatting van hoofdstuk 1 Marketing: an Introduction. Clear summary of chapter 1 Marketing: an Introduction.