Integrated marketing communication

Hanzehogeschool Groningen (Hanze)

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Advertising and Promotion: An Integrated Marketing Communications Perspective

Michael Belch, George Belch

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Advertising and promotion (IMC)
Summary • 46 pages • 2016

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Integrated marketing communication

Hanzehogeschool Groningen (Hanze)

Popular textbooks

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and promotion (IMC)

Too much month left at the end of the money?