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All notes Consumer Psychology & Neuromarketing 2022/2023
  • All notes Consumer Psychology & Neuromarketing 2022/2023

  • Class notes • 65 pages • 2022
  • Neuromarketing all notes
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Summary Year 2 Block 1 -  Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284  Marketing & Sales Summary Year 2 Block 1 -  Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284  Marketing & Sales
  • Summary Year 2 Block 1 - Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284 Marketing & Sales

  • Summary • 27 pages • 2022
  • This document summarizes the following key concepts of marketing: Marketing strategies, Market segmentation - Market targeting - Differentiation and Positioning (STP), Product development strategies, Pricing strategies, Promotion mix, Advertising decisions, Personal selling process, Digital marketing, and Competitor analysis.
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Exam summary block 2 - International Business Awareness (IBA)
  • Exam summary block 2 - International Business Awareness (IBA)

  • Summary • 42 pages • 2021
  • Exam summary Block 2 business, the Course year 2020-2021 International Business. Book: External Environment by Pearson, ISBN 7898. Hogeschool Rotterdam. Exam summary block 2 - International Business Awareness (IBA)
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IP Law & Marketing for Business Modelling
  • IP Law & Marketing for Business Modelling

  • Summary • 17 pages • 2021
  • Summary IP Law & Marketing for Business Modelling Book is complied for Rotterdam Business School. Taught in year 1 International Business (new version, started in 2020/2021) Contains subjects: IP Law, Marketing & Sales, Finance & Accounting Includes pictures and a total of 16 pages.
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Summary Marketing & Sales
  • Summary Marketing & Sales

  • Summary • 16 pages • 2021
  • This is a summary on Marketing & Sales from the book Introduction to International Bussines
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Marketing block 1 summary
  • Marketing block 1 summary

  • Summary • 17 pages • 2020
  • This is a summary for the subject marketing. It contains all the chapters.
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Exam summary block 1 – M&S Marketing & Sales
  • Exam summary block 1 – M&S Marketing & Sales

  • Summary • 16 pages • 2020
  • Exam summary Block 1 business, the Course year 2020-2021 International Business. Book: Introduction to International Business by Pearson, ISBN 6631. Hogeschool Rotterdam. Exam summary – M&S Marketing & Sales
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Marketing & Sales chapter 1, 2, 4, 7, 10, 17 Marketing & Sales chapter 1, 2, 4, 7, 10, 17
  • Marketing & Sales chapter 1, 2, 4, 7, 10, 17

  • Summary • 8 pages • 2020
  • Summary Marketing & Sales chapter 1, 2, 4, 7, 10, 17, IBM year 1, block 1
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International Marketing Management block 4 with some block 3 notes International Marketing Management block 4 with some block 3 notes
  • International Marketing Management block 4 with some block 3 notes

  • Summary • 26 pages • 2020
  • IMM exam prep for block 4 mainly with block 3 notes also. I passed using this exam and practices from the book. The summary helps you see what to focus on. Only recommended for exam prerp.
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Principles of Marketing, chapters 1+2+3+14+18, IBL year 1 + possible exam questions Principles of Marketing, chapters 1+2+3+14+18, IBL year 1 + possible exam questions
  • Principles of Marketing, chapters 1+2+3+14+18, IBL year 1 + possible exam questions

  • Summary • 14 pages • 2020
  • This is a summary of The Principles of Marketing for International business (and languages) students. The chapters 1 2 3 14 18 are explained clear and broad. ALSO possible test questions with answer are provided.
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