Branding & Advertising

Vrije Universiteit Amsterdam (VU)

Here are the best resources to pass Branding & Advertising. Find Branding & Advertising study guides, notes, assignments, and much more.

All 2 results

Sort by

Summary of articles
  • Summary of articles

  • Summary • 25 pages • 2019
  • Summary of articles. This summary contains the most important articles discussed in the lectures of 2019. Includes: 1. Fisher (2010): How Important Are Brands? A Cross- Category, Cross-Country Study 2. Keller (1993): Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 3. Rossiter (2011): Brand positioning: the three-level positioning procedure. 4. Berger (2008): Dogs on the street, Pumas on your feet: how cues in the environment influence product evaluation and choice 5. Spigg...
    (0)
  • $7.21
  • + learn more
Samenvatting Branding & Advertising Colleges
  • Samenvatting Branding & Advertising Colleges

  • Summary • 37 pages • 2016
  • Samenvatting alle colleges 16/17
    (0)
  • $5.55
  • 1x sold
  • + learn more