Customer and Marketing Analytics

Vrije Universiteit Amsterdam (VU)

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Customer and Marketing Analytics (E_MKT_CMA) lecture notes + video tutorials Popular
  • Customer and Marketing Analytics (E_MKT_CMA) lecture notes + video tutorials

  • Summary • 53 pages • 2023 Popular
  • This is a summary of all the lectures for the course CMA at the VU
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Lectures
  • Lectures

  • Summary • 38 pages • 2022
  • All lecture notes including clarification
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Samenvatting  Customer And Marketing Analytics (E_MKT_CMA)
  • Samenvatting Customer And Marketing Analytics (E_MKT_CMA)

  • Summary • 28 pages • 2022
  • Deze samenvatting bevat alle benodigde informatie voor het tentamen van Customer and Marketing Analytics. Bevat voorbeeld tentamen vragen inclusief antwoord.
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ALL lectures for Customer and Marketing Analytics
  • ALL lectures for Customer and Marketing Analytics

  • Class notes • 44 pages • 2022
  • ALL the lectures of the course Customer and Marketing Analytics in one document. Including a lot of sample exam questions! Ready for you to rock your exam! :)
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Customer and marketing analytics - Summary of all the lectures 2021
  • Customer and marketing analytics - Summary of all the lectures 2021

  • Summary • 96 pages • 2022
  • This document contains a summary of all the lectures of the course customer and marketing analytics from the Master Marketing at the VU. The steps used in SPSS that are discussed in class are included in this summary.
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Lecture 1 and 2 of Customer and Marketing Analytics
  • Lecture 1 and 2 of Customer and Marketing Analytics

  • Class notes • 9 pages • 2022
  • Lecture 1 and 2 of Customer and Marketing Analytics, all the information needed for the first exam of the basic skills for SPSS.
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Samenvatting Customer and Marketing Analytics
  • Samenvatting Customer and Marketing Analytics

  • Summary • 19 pages • 2020
  • Deze samenvatting is gemaakt voor het vak Customer and Marketing Analytics. Daarentegen kan je deze samenvatting ook goed gebruiken als je de volgende onderwerpen wilt leren: - Factor Analyse - Perceptual maps - Regression analyses - Conjoint analysis - Andere SPSS en statistiek interpretaties.
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