Academies Australasia
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BSB51915 Diploma of Leadership and Management BSBMKG510 Plan E-Marketing Communications 1
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Google Case Study on e-Marketing
Answer the two questions after the case story. 
Google helps the world to answer questions and solveproblems by using its search engine, and now alsooffers a host of other virtual services. This case looks athow Google has created competitive advantage by usingvirtual information to create a new genre of advertising:search engine marketing.

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Academies Australasia•BSB51915 Diploma of Leadership and Management
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E-commerce • Inga D. Schmidt, Thomas Döbler, Michael Schenk• ISBN 9783825846619
Preview 2 out of 7 pages
Google Case Study on e-Marketing
Answer the two questions after the case story. 
Google helps the world to answer questions and solveproblems by using its search engine, and now alsooffers a host of other virtual services. This case looks athow Google has created competitive advantage by usingvirtual information to create a new genre of advertising:search engine marketing.