MKT 421 Final Exam Guide New 2019

MKT 421 Final Exam Guide New 2019

1. _________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. 2. A __________ is often referred to as a business firm. 3. The __________ refers to the seven stages a company goes through to recognize opportunities and convert them into sellable services or products 4. __________ differentiates retail outlets depending on whether contractual systems independent retailers or ...